Embroidery in today's Market has basically become a powerful advertising tool. 90% of our orders involve clients who are putting their Business or Product Logo on Garments for the purpose of getting their name out in the market place. So, Embroidery has become a powerful, inexpensive way to promote a Product or business.The Embroidery process begins with an idea or a piece of artwork.That artwork then has to be "Digitized" in a sense the "Digitizer" is programming the sewing machine to sew a specific design, in a specific color, with a specific type of stitch. This is the process known as Digitizing. Also, because Embroidery is in a sense 3 dimensional, some exciting effects can be included to "spruce up" a normally flat piece of artwork.